Meet the Team

Four visionary professionals. Decades of combined expertise. One shared mission to build technology that truly matters.

Haroon Rashid
Haroon Rashid
CO-FOUNDER & CEO

With over 20 years of experience in digital transformation, IT strategy and enterprise technology, Haroon has led major CRM, cloud and digital initiatives, helping organisations use technology to improve customer experience, efficiency and growth.

Sadia Tahir
Sadia Tahir
CO-FOUNDER & COO

With 15+ years of experience in UX, business analysis, product design and digital marketing, Sadia bridges business needs with practical digital solutions. She brings expertise in user research, requirements analysis, product strategy and creating intuitive customer experiences.

Kamran Shafi
Kamran Shafi
CTO

With over 20 years of experience in software development and technology leadership, Kamran specialises in building reliable, scalable digital products. His expertise spans web and application development, software architecture and delivering technology solutions for complex business requirements.

Wajahat Ali Syed
Wajahat Ali Syed
Advisor

A seasoned professional with extensive experience in marketing, supply chain and business management. With a background in business administration and leadership across multiple markets, he provides strategic insight into market development, commercial growth and organisational direction.

20+
Years Combined
4
Disciplines
3
Continents
1
Mission

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